Who the advertised rate is priced for
The technique
'Starting from' is a floor, not a quote
A lender publishes one rate for marketing and prices each file against a grid. The grid has a best cell, and the advertised rate is that cell. Everything else on the grid is higher, and the applicant only finds out which cell they are in after a hard enquiry has already been recorded.
The floor is reached by ticking every box at once: a top-band score, salary from an employer on the lender's list, existing EMIs well under its income cap, a long enough tenure, and often an existing account. Miss one and you move a cell. Miss two and you are typically in the middle of the range.
That range is wide, and each step of it is paid in rupees. On ₹5 lakh over 36 months, reducing-balance, here is what landing above the floor costs.
| Rate | EMI | Total interest | Over the floor |
|---|---|---|---|
| 10.5% | ₹16,251 | ₹85,044 | — |
| 12.5% | ₹16,727 | ₹1,02,165 | +₹17,121 |
| 14.5% | ₹17,210 | ₹1,19,578 | +₹34,534 |
| 16.5% | ₹17,702 | ₹1,37,279 | +₹52,235 |
- A single percentage point on ₹5 lakh is ₹8,597 over 36 months and ₹15,160 over 60. That is the unit in which 'a slightly higher rate' should be read






